Privacy policy

Swindon Town Football Club (“Swindon Town FC,” “we,” “us,” or “our”) operates this online store and website (the “Services”) to give you a curated shopping experience. Our store is hosted by Shopify, which powers our e-commerce platform.

This Privacy Policy explains how we collect, use, share and protect your personal information when you visit or interact with our Services, make a purchase, or communicate with us. If there is any conflict between our Terms of Service and this Privacy Policy regarding personal information, this Privacy Policy controls.

By using the Services, you confirm that you have read and understood this Privacy Policy.

1. What “Personal Information” Means

“Personal information” means any data that identifies you or could reasonably be linked to you. It does not include anonymised or de-identified data that can no longer identify you.

2. Information We Collect

Depending on how you interact with our Services, and as permitted by law, we may collect:

  • Contact details: name, billing/shipping address, phone number, email.

  • Payment information: credit or debit card numbers, payment account details, transaction history.

  • Account information: username, password, security questions, preferences, and settings.

  • Order and activity data: items you view, place in your cart, wish list or purchase; returns, exchanges and cancellations.

  • Communications: information you share when contacting us (e.g., customer service inquiries).

  • Device and technical data: IP address, browser type, device identifiers, and network details.

  • Usage data: how you browse, search, and interact with our Services.

3. How We Collect Your Information

We collect personal information from:

  • You directly: when you create an account, place an order, or contact us.

  • Automatically: through your browser, cookies, and similar technologies when you use our Services.

  • Service providers: who collect or process information on our behalf (for example, payment processors, shipping partners).

  • Partners or third parties: such as marketing and analytics providers.

4. How We Use Your Information

We use your personal information to:

  • Provide and improve our Services: process and fulfil orders, manage your account, ship products, handle returns, remember preferences, and personalise your shopping experience.

  • Marketing and advertising: send promotional messages by email, text or mail and show you relevant ads on our site or other platforms.

  • Security and fraud prevention: verify your account, protect against unauthorised activity, detect fraud, and secure our Services.

  • Communicate with you: respond to enquiries and provide customer support.

  • Legal and compliance: meet our legal obligations, respond to lawful requests, and enforce our terms and policies.

5. How We Share Your Information

We may share your information with:

  • Shopify: our ecommerce host, which processes data about your access to and use of the Services to operate and improve the platform.

  • Vendors and service providers: IT support, payment processing, shipping, fulfilment, cloud storage, analytics, and customer service.

  • Marketing partners: to deliver personalised advertising based on your interactions with our store and other merchants (subject to your rights to opt out).

  • When you direct us: for example, to ship to a third party or use social media integrations.

  • Affiliates and within our corporate group.

  • Business transactions or legal reasons: mergers, sales, bankruptcy, responding to legal processes, protecting our rights, or enforcing our policies.

You can exercise your rights to opt out of certain data uses for targeted advertising here: [Link to opt-out page].

6. Shopify’s Role

Because our store runs on Shopify, Shopify collects and processes some personal information about your interactions with our Services and other merchants. Shopify may also use this data to provide enhanced services and personalised features.
To learn more or exercise your rights over information processed by Shopify, see the Shopify Consumer Privacy Policy or visit the Shopify Privacy Portal.

7. Third-Party Websites

Our Services may contain links to other websites or social media platforms not controlled by us. We are not responsible for the privacy practices or content of those sites. Please review their privacy policies before sharing your information.

Information you post publicly (including on social networks) may be viewable by others without limitation.

8. Children’s Privacy

Our Services are not directed to children, and we do not knowingly collect personal information from anyone under the age of majority in your jurisdiction. If you believe a child has provided us with their information, please contact us and we will delete it.

9. Security and Retention

We use reasonable safeguards to protect your personal information, but no system is completely secure. Please avoid sending sensitive data through unsecured channels.

We retain your information as long as necessary to provide the Services, maintain your account, comply with legal obligations, resolve disputes, or enforce our policies.

10. Your Rights and Choices

Depending on where you live, you may have rights such as:

  • Access/Know: request a copy of the personal information we hold about you.

  • Delete: ask us to delete your information.

  • Correct: ask us to correct inaccurate information.

  • Portability: request a copy in a portable format or transfer to another provider.

  • Opt-out of sale/sharing or targeted advertising: exercise your rights here [Link].

  • Manage communication preferences: unsubscribe from promotional emails at any time.

If you are in the UK or EEA, you may also have rights to:

  • Object or restrict processing.

  • Withdraw consent (without affecting prior lawful processing).

We may need to verify your identity before responding. You can also designate an authorised agent to submit requests on your behalf.

We will not discriminate against you for exercising your privacy rights.

11. Complaints

If you have concerns about how we handle your information, please contact us first. Depending on your location, you may also appeal our decision or file a complaint with your local data protection authority.

12. International Transfers

We may transfer, store and process your personal information outside your country of residence.
If we transfer your data from the UK or EEA, we will rely on recognised transfer mechanisms such as Standard Contractual Clauses or other legal safeguards, unless the destination country offers adequate protection.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We’ll post the revised version here, update the “Last Updated” date, and notify you as required by law.

14. Contact Us

If you have questions about this Privacy Policy or want to exercise your privacy rights, please contact:

Email: store@swindontownfc.co.uk
Address: Nigel Eady County Ground, County Road, Swindon, ENG, SN1 2ED, GB
Phone: 0330 002 1879

For data protection purposes, Swindon Town Football Club is the data controller of your personal information.